Investment criteria
Every offering passes four tests.
Sterling publishes only the opportunities that stand up to disciplined analysis. Each one is assessed against the same four criteria, whichever sector it comes from, before it reaches the platform.
The four criteria
We evaluate opportunities based on:
Market Potential
Understanding market size, demand, and future growth.
What we look at
- Size and depth of the market the asset serves
- What drives demand today and across the horizon
- Growth outlook for the location or segment
Strategic Position
Assessing competitive advantages and long-term relevance.
What we look at
- What sets the asset apart from the alternatives
- Barriers that protect its position
- Relevance across the full horizon and beyond
Financial Fundamentals
Reviewing financial strength, sustainability, and performance factors.
What we look at
- Strength of the sponsor, operator or custodian
- How sustainable the income and costs are
- Track record and performance to date
Risk Considerations
Analyzing potential challenges, market conditions, and regulatory factors.
What we look at
- Challenges that could affect delivery or value
- Current and expected market conditions
- Regulatory factors in each jurisdiction
Our process
From opportunity to offering.
- 1
Sourcing
Opportunities come from developers, operators, custodians and partners across our four sectors.
- 2
Research
We study the market, the sponsor and the structure, and gather what we need to assess it properly.
- 3
Assessment
The opportunity is tested against market potential, strategic position, financial fundamentals and risk.
- 4
Approval
Only opportunities that meet all four criteria are approved. The rest are not published.
- 5
Listing
Approved offerings are published with their value, minimum, projected yield and horizon in one clear format.
Across sectors
The same criteria, applied to each sector.
Real Estate Assets
- Location, demand and comparable values
- Developer or operator track record
- Planning and ownership status
Precious Metals
- Purity and provenance of the metal
- Segregated vault custody
- Liquidity of the underlying market
Digital Assets
- Established assets with deep liquidity
- Institutional-grade custody
- Market conditions over the horizon
Energy Infrastructure
- Grid connection and long-term demand
- Operating or construction-ready status
- Permitting and regulatory position
Work with us
How to approach us.
If your opportunity fits these criteria, or you would like to invest alongside us, our team would like to hear from you.
Seeking capital
Businesses with an opportunity in real estate, precious metals, digital assets or energy infrastructure can submit it for review.
Start a business enquiryPartners and co-investors
Institutions and co-investors can talk to our team about working alongside Sterling on current and future opportunities.
Discuss a partnership
Start investing in global assets today.
Open your account online and participate in real estate, precious metals, digital asset and energy infrastructure offerings from $100.
Already have an account? Log in
